In this course you will learn the underlying principles that make social media powerful and dangerous at the same time, with a focus on their use in global health.
Social media use is an ever-increasing phenomenon that impacts and transforms global and public health, bringing about unprecedented opportunities and significant risks. This course will begin by illustrating the underlying principles that make social media powerful and perilous at the same time. It will then provide an overview of the uses of social media in global health and will look at the evidence, examples and characteristics of successful social media campaigns. In another part, the dangers of social media, such as the proliferation of “fake news”, will be highlighted and measures to ameliorate negative consequences will be discussed. Finally, current advancements, especially the integration of conversational artificial intelligence in social media and its use in health care settings will be introduced.
By the end of the course participants will:
Facilitators and participants of this course will be online. In case participants are already in Lugano to attend another course, they can follow the course from a dedicated classroom/hub in Lugano.