Social media in global health: potentialities, risks, and new developments

In this course you will learn the underlying principles that make social media powerful and dangerous at the same time, with a focus on their use in global health.

Social media in global health: potentialities, risks, and new developments
At a glance
Date icon
16
-
18
August 2022
Schedule icon
10:00
-
13:00
CEST
Zoom icon
Format: 
Online
Star icon
Credits: 
Certificate

Course facilitated by

About the course

Social media use is an ever-increasing phenomenon that impacts and transforms global and public health, bringing about unprecedented opportunities and significant risks. This course will begin by illustrating the underlying principles that make social media powerful and perilous at the same time. It will then provide an overview of the uses of social media in global health and will look at the evidence, examples and characteristics of successful social media campaigns. In another part, the dangers of social media, such as the proliferation of “fake news”, will be highlighted and measures to ameliorate negative consequences will be discussed. Finally, current advancements, especially the integration of conversational artificial intelligence in social media and its use in health care settings will be introduced.

Learning objectives

By the end of the course participants will:

  • Describe the underlying mechanisms that make social media “persuasive” and powerful
  • Characterize and differentiate the ways in which social media are used in the context of public health
  • Outline the evidence that underpins these practices
  • Describe the risks and challenges linked to social media use
  • Illustrate different forms and opportunities of embedding conversational AI in social mobile media channels

Prerequisites

None.

Pedagogical methods

  • Online lecture and videos
  • Polls and quizzes
  • Group work
  • Case work
  • Individual reflection

Pedagogical methods

Assessment procedure

  • Active participation in online lectures and engagement in exercises

Format description

Facilitators and participants of this course will be online. In case participants are already in Lugano to attend another course, they can follow the course from a dedicated classroom/hub in Lugano.

At a glance
Date icon
16
-
&
18
August 2022
Schedule icon
10:00
-
13:00
CEST
Zoom icon
Format: 
Online
Star icon
Credits: 
Certificate