Dr. Nadina Luca

Dr. Nadina Luca

Assistant Professor of Marketing at The York Management School, University of York; Fellow of the Higher Education Academy, UK; Chair of the European Social Marketing Association (ESMA) Board

I am a social marketing researcher and teacher. I have a strong interest in approaches to social and behaviour change that understand and address structural factors and inequality. This is illustrated by my work with local governments, public health organisations, community groups and services, and social enterprises on social marketing including programmes on smoking prevention, nutrition, refugee services, food insecurity and well-being. I am particularly interested in community-based models for health and well-being, co-creation, and I specialise in participatory action research methods.