Dr. Nadina Luca

Dr. Nadina Luca

Senior Lecturer/Associate Professor of Marketing at The School for Business and Society, University of York; Fellow of the Higher Education Academy, UK; Chair of the European Social Marketing Association (ESMA) Board

Nadina Luca is a social marketing researcher and teacher. She has a strong interest in approaches to social and behavior change that understand and address structural factors and inequality. This is illustrated by her work with local governments, public health organizations, community groups and services, and social enterprises on social marketing including programmes on smoking prevention, nutrition, refugee services, food insecurity, and well-being. Nadina is particularly interested in community-based models for health and well-being, co-creation, and she specializes in participatory action research methods.